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INBOUND MARKETING

The sales funnel. REINVENTED

The main idea behind Inbound Marketing is to attract visitors to a website by creating and distributing useful content, convert those visitors into leads, earn their trust and then turn them into loyal customers. 

ENTICE

Attract customers by creating valuable content and experiences tailored to them. Your customer can choose your competitor before you. Give them the content they desire from the beginning.

DELIGHT

Inbound strategies to engage your audience, ensure you’re communicating and dealing with leads and customers in a way that makes them want to build long-term relationships with you. When using these engagement strategies, inject information about the value your business will provide them with.

DELIVER

These strategies involve your team members becoming advisors and experts who assist customers at any point in time. Incorporating thoughtful, well-timed chatbots and surveys to assist, support, and request feedback from customers is a great way to delight these people. Bots and surveys should be shared at specific points in time throughout the customer’s journey to ensure they make sense and are of value.

Inbound marketing implementation

As part of inbound marketing implementation, we help you map your inbound marketing strategy through your website. For this, we define work packages for the three areas of action  to attract customers , navigate customers and convince customers . When all the work packages have been implemented, the foundation for your digital sales channel and lead generation is created.

ENTICE CUSTOMERS

We’ll help you optimize your website content for the various Google searches that are relevant to your business. For this we use the created keyword table and analyze your content accordingly. Then we create the appropriate metadata for your pages.

DELIGHT CUSTOMERS

The website structure is half the battle for lead generation. We implement these for you. In addition to the menu, the perma and deeplinks, this also includes internal linking via buttons, text and anchor links. In this way, we design the user guidance on your website and navigate your potential customers to the appropriate contact forms. We adopt the procedure from the previously created flow chart of your inbound marketing strategy .

DELIVER CUSTOMERS

In order to generate leads , we implement the developed lead concept and place the appropriate contact forms on the corresponding pages. We pick up your customers at the various stages of the customer journey and set up the first workflow between your potential customers and your sales department.

MEASURING SUCCESS

Measuring success is an important component that should be started before the inbound marketing implementation. Because this allows you to determine your current state and optimize your website further. An important tool here is Google Analytics . 

WE ARE HERE TO DRIVE RESULTS

We help companies build a digital sales channel and develop it independently. To achieve the best possible results, we work systematically, sustainably and independently.

GET YOUR QUOTE

Send us your details and one of our staff will give you a call